PROJECT SUMMARY

DyslexiaRx’s founder, Penny Stack, came to us as an expert in her field with the need to build a fresh brand from the ground up. We began by creating a new logo inspired by the concept of neuropathways, paired with a calming blue color palette to evoke a sense of peace. To complete the brand package, we designed business cards that would help the team network effectively.

The logo and brand colors were integrated into the design of a new website, which was created to showcase educational services and provide valuable resources and information for parents seeking answers. The site also integrated a custom scheduling system and allows clients to purchase memberships for access to their online community.

We always recommend social media marketing for new businesses, and we created and posted custom branded content for a year to help DyslexiaRx grow its online presence using keywords and calls to action. Once the team was ready to manage it themselves, we provided our Social Media Audits and Social Media DIY Training to ensure they had all the tools needed for ongoing success.