PROJECT SUMMARY

Clear-tone embarked on its journey in 1984 with the goal of delivering exceptional hearing care solutions, a mission they have successfully fulfilled. After four decades, however, the brand’s colors and intricate logo were no longer aligning with its contemporary needs, rendering the appearance outdated.

We undertook a thorough revitalization of the Clear-Tone brand, crafting a modern visual identity and establishing a distinct brand voice. To maintain consistent messaging across all marketing platforms, we created a detailed brand book that outlines essential guidelines for logo usage, color schemes, typography, and photography style, empowering the client to uphold a cohesive and professional brand image.

Once the brand style guide was finalized, we proceeded to design fresh new marketing materials, including business cards, a responsive, mobile-friendly website featuring clear calls to action and informative videos, engaging social media campaigns, and vibrant outdoor signage, ensuring a polished and cohesive aesthetic across every customer interaction.

AFTER