design BLOG
Does Cause Marketing Actually Work?
People are looking for more than just a great product. They’re drawn to businesses that genuinely stand for something. Consumers are more likely to spend their money with companies that walk the walk when it comes to social responsibility and giving back. So, for...
Empathy is Your Best Business Strategy.
When the news shows us nothing but economic uncertainty, mass layoffs, and global stress, business owners tend to tunnel-vision on budgets and the bottom line, losing focus on things like brand marketing. In doing so, they might be forgetting a very important truth:...
AI in Brand Marketing and Design: Why Human Expertise is Irreplaceable
AI is everywhere these days, and its rise has sparked many fierce debates in creative industries. Is AI a partner for us… or a replacement? The answer, for those looking to build authentic and lasting brands, is clear: AI is an incredible tool, but it’s a tool that a...
Why You Need A Brand Designer, Not Just A Graphic Designer
“I need a logo, so I’ll hire a graphic designer… or maybe just use my favorite AI to create one for me!” Does that sound familiar? It’s a common approach for a lot of business owners, especially today. Graphic designers are experts in visual communication. AI can...
Skip the Sales Pitch: Work Directly with a Designer
It’s intimidating to start a web design or logo design project. The public needs to see your brand so you can connect with your target audience. This means you need to work directly with a designer. It means entrusting someone with your brand's visual identity– hoping...
Are You Connecting With Your Brand?
We simply can’t overstate the importance and power of building a truly effective brand. Your brand is about more than the sum of its parts. Beyond “just” a stand-alone logo design or “just” a website, it’s the essence of your business; a way to communicate your unique...
Is Your Website Turning Customers Away?
You can’t judge a book by its cover… but you certainly can judge a business by its website. A business whose website is visually unappealing or dated might turn away customers within just a few seconds. Why is this important? Because 75% of consumers use your website...
Why Consistency on Social Media = GROWTH
Not sure why social media consistency matters? Here's an example: If your business has a brick-and-mortar location, you almost certainly have regular business hours that are clearly posted on your door, website, and Google Business Profile – right? Those hours allow...