PROJECT SUMMARY

The Fort Smith Regional Art Museum (RAM) originated in 1948 under the Arkansas Association of University Women. In 1951, the Associated Artists of Fort Smith began exhibiting art and holding classes in various locations throughout Fort Smith. In 1960, space for an art center was purchased, and in 1968, the Fort Smith Art Center was incorporated.

The small Art Center offered a valuable service for local and regional artists by offering space for its artists for five decades. Arvest Bank made an expansion possible by donating a 16,000 square-foot building to the Art Center in January of 2009. The Art Center was re-branded and opened in January 2013 as the Fort Smith Regional Art Museum….And that’s where we came in. 

We worked alongside the Founding Executive Director to develop the overall voice and feel of the newly launched museum. Developed printed collateral for numerous exhibitions and events ranging from large scale signage to invitations and brochures. Provided digital marketing services including social media marketing across multiple platforms and digital ad creation. Provided copywriting services and website maintenance. 

The result? A beautifully cohesive package that a community has come to love and enjoy.