Not sure why social media consistency matters? Here’s an example: If your business has a brick-and-mortar location, you almost certainly have regular business hours that are clearly posted on your door, website, and Google Business Profile – right? Those hours allow customers to know when they can stop by and purchase the goods and services that you’re offering.
If a customer showed up at your business and found the place closed during business hours, they would probably be confused– and less likely to return in the future. After all, you would’ve just proved yourself to be unreliable, and weren’t there to deliver when the customer was looking for you.
The same principle applies for your online presence, especially social media. If you’re treating your social media like an afterthought, just posting when the mood strikes and ignoring your accounts otherwise, it’s unlikely that you’ll see significant growth on your accounts.
The numbers don’t lie
Brands that post consistently on social media experience twice as much engagement as those that don’t. That’s double the amount of likes, shares, and comments– which means that the amount of people seeing the post drastically increases, too.
Companies who keep it consistent with branding and content across all platforms can see a 23% (1) increase in revenue. A consistent and reliable posting schedule that stays consistent with your brand message can make a huge difference for your company!
Instagram accounts that post 3-7 times per week see the highest engagement rates (2). A regular presence keeps you in customer’s minds, and it keeps you showing up on their feeds– making it a lot more likely that they’ll interact with your content!
Why does consistency matter on social media?
It’s simple: it takes consumers 5 to 7 impressions to remember your brand. That means that someone would have to see you post 5 to 7 times for your company, products and services to stick in their memory. Without a steady and consistent stream of content, your posts might not even be seen in consumer feeds, thanks to complicated and ever-changing algorithms. Every post is an opportunity for a few more people to reinforce your brand identity, your message, your values, and your value proposition.
Consistency also builds trust with consumers. When your audience is aware that they can expect regular updates that contain valuable content, you’ll gain credibility. You will be seen as a reliable, dependable source– and your followers will become familiar with you, allowing for a greater connection between your brand and prospective customers.
Posting consistently also ensures that you stay top-of-mind. Social media’s endless scrolling often means that out of sight equals out of mind. By consistently showing up, you’re increasing the likelihood that they’ll think of you the next time they’re seeking what you have to offer.
Don’t post randomly– post consistently
Have you ever looked up a new restaurant, only to check out their socials and see that they haven’t updated in years? To a potential customer, the lack of updates might indicate that your company is no longer in business, sending them somewhere else for dinner.
Don’t leave your company’s growth to chance– an occasional post here and there won’t create a loyal following.
We know that running a business while maintaining a consistent social media presence can be overwhelming and frustrating. That’s where we come in!
We specialized in creating customized content strategies and providing social media management services, allowing you to focus on the core aspects of your business while we keep your online presence active, engaging, and driving growth.
Contact us today for a one-on-one marketing analysis– let’s make your content work harder for you!
(1) Consistent brand presentation across all platforms can increase revenue by up to 23% – Forbes
(2) Instagram accounts that post 3-7 times per week see the highest engagement rates – Hootsuite